Future PLC would be the institution to distribute my magazine, because when researching what type of magazines they publish I found that they appear to target a lot of niche markets. Their music magazines are usually based around guitars and rock music, so my magazine will fit nicely into their portfolio, as it’s based around indie music. However, Future PLC mainly targets a young male audience, so by introducing a magazine for a young female audience would be something different for them. Some of the niche market magazines that they distribute are Metal Hammer, Classic Rock, Girl Gamer and Home Cinema Choice. Future PLC distribute quite a lot of rock magazines, therefore they will have a lot of experience in distributing this kind of magazine. A magazine institution that would definitely not distribute my magazine is H Bauer, as it only distributes magazines based around gossip, real-life stories and TV, therefore they would not have any experience in distributing a music magazine.
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