The social group I have represented in my magazine is ‘Indie kids’, which is a social group consisting of young, trendy adults who listen to indie music. I have particularly targeted females of this social group with use of characters, props and costume and colour. The mise-en-scene, particularly found in photos of Betty Chicago, represents young people because it has a house party setting and includes props which are associated with the younger, rebellious generation (alcohol and cigarettes). In all of my images young people of both genders are featured, all showing an indie style in terms of their appearance (clothing, hair style, make-up, accessories). Betty Chicago largely represent ‘indie kids’, because they are young and a dressed very fashionably and aspects of their clothing is fairly revealing (e.g. cut), which relates to the stereotype given to younger people. All of the images featured (apart from the one from the live gig) are very posed, and relate to the way young people are thought to pose; Betty Chicago are huddled very close together, and in one of their photos they have their legs up, showing a bit of flesh. The band in the picture at the top of the contents page are leaning against a wall and some of the members appear slightly slouched. There isn’t a particular attitude coming across in my pictures, most images show the closeness of the bands.
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